Lessons from a spectacular Johnnie Walker advertisement

I was recently sent a link to a “must watch” you tube video. titled “Johnnie Walker – The Man Who Walked Around The World“.

This is by far one of the most brilliantly executed online marketing campaigns I have seen in a long time.

Many major brands strive (and often fail) to instill a tribe mentality into their consumers, catapulting them from everyday customers to passionate ambassadors.

Has Johnnie Walker been successful with their latest video?

Yes, and not just because it convinced me I need to start drinking Scotch Whiskey, but it covers almost every base a good marketing campaign should.

It’s a good length.

The video is just over 6 minutes long, a perfect length for a short break.

It’s funny

Not hilariously, fall of your seat kind of funny, but just enough to keep it interesting.

Positive Spin

Huge financial successes aren’t too popular with the general public, this video adds a personal touch to the story and illustrates the rise of a simple farm boy to a household name.

Educates

By retelling the history of each version of Johnnie Walker available,  it educates while keeping things interesting.

Watchable

Brilliantly shot with a talented and engaging actor (Robert Carlyle).

Simple

It’s the idea thats a winner, not necessarily the actual story.  Any firm with a small marketing budget could have pulled this off.

Sharable

Best of all, it’s so well executed that you can’t help but to share it with your friends.