Does the motivation for charity donations really matter?

There has been a large wave of “good practice” sweeping through the business world of late – with the amount of environmentally friendly and carbon neutral claims out there, I’m surprised that there is even any pollution left on this planet. Going hand in hand with this eco friendly business practice is charitable donations, there are some out there that spend so much time promoting their charitable donations, you wonder how they have time to make money for those donations in the first place! Sure,quite often these donations are purely for promotional purposes, but does that really matter?

We may not agree with the fact that some like to trump their donations to anyone that will listen, but at the end of the day, does it really matter?

What’s important is that the donations made.