It's Jake Thomas

.99c pricing is one I’m sure we’re all familiar with, a marketing tactic used by many retailers to help boost sales – but does it really work? There are many storied as to where .99c pricing first originated, I’m not really sure which one is true. This one if my favorite though: “In 1876, Melville E. Stone [...]

Australia’s policy of mandatory detention to be frank, is quite shocking. The legality behind imprisoning asylum seekers is sketchy but the morality behind it is clear - indefinitely detaining those seeking to flee persecution is just plain wrong. Unfortunately, due to misinformation spread by the media and the major political parties, the truth about asylum seekers and in particular those [...]

“It’s starting to feel like a broken record – from every angle we are constantly bombarded with our need to recognise and incorporate minorities into our society. Speeches, rallies, constant media coverage, never ending polls, protests… the list goes in. It seems to be a never ending cycle that is starting to wear pretty thin, surely enough is enough. If these people made more effort to fit in, to be normal, there wouldn’t be an issue!”

Our Prime Minister, Julia Gillard has just recently said “…men and women are equal and nothing should be denied on the basis of gender”. If you’re going to play the equality card to boost public support for a government that falling apart, at least be consistent. Why don’t similar rules apply with sexuality, religion, country [...]

Unless you’ve been living under a rock for the past few weeks, you’re probably well aware of the viral video about a bullied kid who fights back. (If you have indeed been living under a rock, welcome back! But you might want to have a look at the video first here). Not only the internet, [...]

Every few years there seems to be a push in politics to legalise, or at the very least decriminalise drugs for personal and recreational use. While there are some strong and persuasive arguments on the for side, I find myself strongly and unequivocally on the against side. Personal level: - Use of illegal drugs during pregnancy will increase the likelihood of [...]

The highest public office in our country, that of Prime Minister seems to have lost the luster it once had. It’s role has been delegated from one of prestige to simply signify the leader of the party in power.

The mentality of firing customers seems to be pretty vogue at the moment, so much so that I’ve seen people refusing to do work after hearing rumours that their potential new customer may possibly be hard work. I’m sorry to put it bluntly – but business is like everything else is life, with the good [...]

There has been a large wave of “good practice” sweeping through the business world of late – with the amount of environmentally friendly and carbon neutral claims out there, I’m surprised that there is even any pollution left on this planet. Going hand in hand with this eco friendly business practice is charitable donations, there are some out there that spend so much time promoting their charitable donations, you wonder how they have time to make money for those donations in the first place! Sure,quite often these donations are purely for promotional purposes, but does that really matter?

We all know the importance of creating passwords that are not only difficult to guess but that are also different for each site you visit. (For instance – if someone gets the password to your email, because you used it on another website, they can quite easily get your password for everything thanks to “password reminders”).

Also, having them written down on a piece of paper in your drawer exposes you to a number of risks.

Here is how to create a super secure password thats easy to remember!