I'm not sure if you have ever experienced Sydney traffic in peak hour - But if you haven't try to avoid it at all costs. Working for myself does have some benefits in generally allowing me to choose what times I travel, but sometime the odd appointment makes peak hour an unfortunate reality.

I have a few suppliers who I am regularly in contact with, that have rather strange policy with emails. Emails are basically as important as phone calls these days, so I think it's pretty important that you get it right. It doesn't take long to put into effect an email response policy and once it becomes habit, your customers will thank you!

It's a classical example of the government thinking they know what is right, despite the fact that the overwhelming majority of Australians disagree with them. Here are the top 6 (of many) reasons why I believe the internet filter to be a waste of time, money and resources.

Unless you have an incredibly niche specific service, there is a very good chance that if your customers aren't happy with you they can easily go somewhere else. In an effort to prevent them from defecting, you need to ensure that doing business with you is simple, cost effective and trouble free - Here are a few tips.

Think of the effort it takes to acquire a new customer, whether it's from a cold call, a mail out you recently executed or simply a referral. A lot of effort goes into securing that new job, getting to know the new customer, understanding their needs, explaining your services & how you operate etc etc. No business will succeed without acquiring new customers, but are you focusing enough on retaining your existing customers? If not, I have a few tips for you.

I'm the first to tout social media as one of the best forms of online marketing, whether it's to promote your product, your brand, yourself or even an event - It's a great way to add a personal touch to marketing and at a rather low cost too. But if you have gotten to the stage where social media is starting to eat up far too much of your day and you are finding yourself consistently time poor, I think it's time you took a step up to look at the bigger picture. I have a few tips to help you get back on track!

I was recently sent a link to a "must watch" you tube video. titled "Johnnie Walker - The Man Who Walked Around The World". This is by far one of the most brilliantly executed online marketing campaigns I have seen in a long time. Many major brands strive (and often fail) to instill a tribe mentality into their consumers, catapulting them from everyday customers to passionate ambassadors. Has Johnnie Walker been successful with their latest video?